Don’t Hang Up on Your Customers
Nov 14, 2017
Many marketers believe their inactive text club subscribers, those who haven’t actively engaged with their brand in months, have little or no value. If you’re among that group, you may be surprised to learn that these customers have more value than you think. Read More. . .
Pushing Your POS Ahead of the Curve
Jul 19, 2017
Over the years, the Point-of-Sale (POS) has taken on many different faces. At its core, the POS is simply the location where a transaction takes place – and this concept goes back as far as currency. For hundreds of years, the POS was nothing more than a place to exchange goods and services for payment. Read More. . .
Ensuring All Your Guests are Presented with an Opportunity to Spend More
Jun 28, 2017
When done right, presenting your customers with an up-sell opportunity creates increased satisfaction, improved retention, and (somewhat obviously) drives higher revenue. Up-selling builds stronger relationships with your customers – they feel catered to when you accommodate their needs by pitching the perfect service or recommending an exemplary product – assuming that you do this effectively. Read More. . .
Solving the Attribution Fallacy
Jun 23, 2017
It’s nice to know what causes a particular outcome or event. Unfortunately, most marketing programs aren’t as simple to understand – and knowing a particular outcome is more than just something nice to know in marketing; it could be the difference between success and failure in your campaigns. Read More. . .
Shopping in the Digital Age
Jun 15, 2017
If you’ve been out on a shopping spree recently, you might have noticed that most people almost never shop alone anymore. Whether they have a group of friends with them, or they’re out on a family trip, customers seem to always be accompanied by their trusty mobile phone. Read More. . .
Measuring Trends to Make the Most of Your Marketing
May 11, 2017
If restaurants see that a coupon or offer that they are sending is particularly popular amongst their customers, they know it will drive traffic through their doors. This is something that smart marketers track and report on every day in the industry. Read More. . .