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With decreasing ROI of direct mail and television, they were looking for a way to directly engage with customers to drive increased frequency and spend. They found quick success sending SMS messages, measuring impact and optimizing campaigns to continue driving frequency and spend.

Hospitality Technology • 09/01/20

Dennis Becker, Chairman and Chief Executive Officer, and Lynn Tiscareno, Chief Financial Officer, will be conducting one-on-one meetings throughout the conference.

Mobivity • 08/06/20

In early January, Sonic tried next-generation RCS messaging, whose attributes include the ability to show things like menus, in partnership with Mobivity Holdings’ Recurrency platform.

Media Post • 06/23/20

Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations.

Hospitality Technology • 04/28/20

Sonic Drive-In boosted app downloads and other mobile activity in a test of next-generation messaging for Android smartphones.

Mobile Marketer • 04/24/20

As the next generation of SMS, providing rich media features found in apps, Google’s RCS Business Messaging delivers the simplicity of messaging while allowing customers to find the nearest restaurant, get special offers, order and pay via mobile.

QSR Magazine • 04/23/20

Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations. The record-setting results with RCS did not leverage offers, discounts or other incentives.

GSMA • 04/23/20

RCS Pilot Campaign with SONIC® Drive-In Proves Effectiveness with Significant Lift in App Downloads and Registrations without Incentives

Mobivity • 04/23/20

Management Expects 100% of the Loan to be Forgiven Per Program Guidelines

Mobivity • 04/20/20

Listen in as Dennis Becker, CEO Mobivity, not only talks through these innovative solutions with The Wise Marketer Managing Editor, Bill Hanifin, but also dives into some of the hot topics facing the restaurant industry today.

The Wise Marketer • 04/10/20

Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS)

Mobivity • 03/03/20

Direct messaging is all the rage for marketers even if it's not always welcome by the customer

AdAge • 02/11/20

Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.

Marketing Dive • 01/02/20

“Between third-party delivery, ghost kitchens and growing competition, it’s becoming more apparent just how important it is for brands to connect directly with customers via a brand’s owned channels, where brands own the customer experience from the order to the service,” said Dennis Becker, CEO of Mobivity. “At times it feels like [third-party delivery] is a deal with the devil, so we help clients understand how to utilize their owned channels to deliver complete value to customer that transcends the convenience of delivery alone.”

Forbes • 01/02/20

2020 will be transformative in terms of traditional and digital marketing, according to CEO Dennis Becker of Mobivity. The year will be all about 'Return on Marketing Spend (RoMS)'.

Digital Journal • 12/27/19

Return on Marketing Spend (RoMS) is a value that is hard to capture, at least accurately, in the fast-moving and omni-channel age that we live in (and advertise in). We recently sat down with Dennis Becker, Chairman and CEO Mobivity, to help understand RoMS and how marketers can make sure they are not only spending their marketing budget in an efficient way, but most importantly in a measurable way, so that they can leverage their data to optimize their spend.

The Wise Marketer • 12/24/19

Mobivity CEO Dennis Becker talked with Proactive’s Steve Darling at the 12th annual LD Micro Conference. The Chandler, Arizona, company operates proprietary platforms to conduct localized data-driven marketing campaigns.

Proactive Investors • 12/10/19

What Mobivity’s new Offers and Promotions platform is doing for the world’s largest restaurant chain.

DM News • 12/09/19

Annual recurring revenue climbs 15.7% compared to Q3 2018.

Mobivity • 11/14/19

The Offers and Promotions feature will enable brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency.

Mobile Marketing Magazine • 11/13/19

Mobivity today announced the launch of its Omnichannel Offers and Promotions Management platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency.

Mobivity • 11/13/19

Mobivity today announced that the Company will release results for the third quarter ended September 30, 2019 on November 14, 2019 and has scheduled a conference call that same day at 4:30 P.M. Eastern Time (ET).

Mobivity • 11/04/19

Mobivity announced today that Dennis Becker, Mobivity Chairman and CEO, will moderate the CEO Roundtable focusing on the state of the industry during the Fast Casual Executive Summit on Tuesday, October 15 at 3:45 p.m. at the JW Marriot in Austin, TX.

Mobivity • 10/03/19

This will enable the brands to connect with their customers at their moment of choice and ultimately drive guest frequency and spend across all of its locations nationwide.

GSMA • 09/26/19

The programs will utilize Mobivity’s Reach to send timely, personalized mobile offers to Checkers & Rally’s customers via SMS text messaging.

GSMA • 09/24/19

Mobivity today announced that Checkers & Rally’s, an iconic and innovative drive-thru restaurant chain, has selected Mobivity to power its mobile customer engagement programs in over 875 of its U.S. locations.

Mobivity • 09/24/19

Prior to hiring Mobivity In November 2018, New England Authentic Eats hadn’t tried a mobile push campaign. Now, in September 2019, that represents a quarter of the restaurant group’s marketing mix.

Target Marketing • 09/04/19

Mobivity CEO Dennis Becker joins Peggy Anne Salz on the Mobile Presence podcast to discuss the innovative strategies restaurants and retailers use to thrive online.

Mobile Presence • 07/29/19

Positive messaging has also been key for New England Authentic Eats, operator of Papa Gino’s Pizzeria restaurants and D’Angelo Grilled Sandwiches. To win back customers, the new management invested in a digital customer engagement platform from Mobivity to better understand what drives guest behavior and to develop data-driven, customized campaigns to help drive frequency, spend and ultimately growth.

Hospitality Technology • 06/13/19

Mobile phone users are expected to reach 2.87 billion around the world in 2020, according to a study on Statista. This means the mobile market is only expanding and marketers need to be clued-in to consumer preferences from the get-go. In this MarTech Interview, the Chairman & CEO of Mobivity, Dennis Becker, discusses few recent trends in mobile marketing.

Martech Advisor • 05/29/19

PepsiCo – the company behind popular food and beverage brands including Pepsi, Doritos, Gatorade, Walkers, Lay’s, and many more – has launched a suite of solutions aimed at catering to the digital and online needs of foodservice operators.

Mobile Marketing Magazine • 05/21/19

Mobivity grew its locations served in 2018 to more than 36,000, including household brands Red Lobster, Blimpie, Baskin Robbins and Cold Stone Creamery.

Phoenix Business Journal • 04/22/19

Blimpie's test of Mobivity's personalized offerings appears promising based on the increase in customer spending and store visits in just. . .

Mobile Marketer • 03/20/19

New England Authentic Eats, LLC is the newly-formed parent company of two regional fast casual staples – pizza-maker Papa Gino’s. . .

DMN News • 03/06/19

Since the introduction of Apple’s iOS App Store in the summer of 2008, the number of apps has risen from. . .

Modern Restaurant Management • 01/30/19

The collision of brick and mortar retail with the relentless forward progress of ecommerce and digital marketing has created an. . .

The Wise Marketer • 01/25/19

Subway likes what it sees from its new personalized marketing approach and is expanding the facilitating technology throughout Canada, Ireland and the UK. . .

Forbes • 01/15/19

Mobivity Holdings Corp. has completed the acquisition of the Belly product line assets from Hatch Loyalty. Belly is a digital loyalty solution for brick-and-mortar businesses.

Hospitality Tech • 11/15/18

Famous Dave's BBQ is tapping Mobivity's recurrency platform for national customer engagement in its effort to boost customer frequency and spend.

Fast Casual • 10/23/18