Health Conscious Consumers Value Nutritional Information
May 5, 2017
At this point, restaurant owners should be aware of the new menu labeling laws that will apply to chain restaurants with more than 20 locations. If you are unaware, you still have time, as enforcement has been delayed (yet again), and you can read more about it here. Read More. . .
Six Ways to Use SMS Messaging as an Engagement Tool
Apr 26, 2017
Perhaps the most important goal of customer engagement is to create positive feelings about your brand to build strong, lasting relationships with your customers. Read More. . .
A Solution to the Marketing Attribution Challenge
Apr 24, 2017
The question of marketing attribution – primarily what’s working and what’s not – has plagued businesses and marketers for as long as there has been advertising. Read More. . .
How Does Recurrency Encourage Guests to Try New Products and Services?
Apr 19, 2017
Salon owners and operators want to make the most of every guest’s visit to their location. That means ensuring that all clients are offered the full range of products and services available to them. Read More. . .
The Difference Between Promotional and Transactional Messages
Apr 14, 2017
When a brand sends a text message to their customers, it’s likely for one of two main reasons. Promotional messages are used primarily to drive awareness and sales around specific products and events. Read More. . .
What is an Offer and Why is it Important?
Apr 7, 2017
Marketing offers are generally sent to customers with the goal of producing increased ticket sizes, improving customer loyalty, or creating awareness of a new item or service in the store. Read More. . .