What Personalization Opportunities Exist with Mobile Couponing?
Mar 31, 2017
Mobile coupons can be incredibly powerful marketing tools. For marketers who want to employ the three dimensions of personalization, mobile coupons are the best vehicle. They allow businesses to send the right message, to the right person, at the right time. Read More. . .
Salon Spotlight – Nick Sinacori
Mar 27, 2017
It’s no secret that the salon industry is competitive. Nickolas Sinacori, owner of six Cost Cutters salons in Connecticut, knows this all too well. Read More. . .
Email vs SMS – What is Best for Your Business?
Mar 8, 2017
As a business owner, it’s no surprise that repeat customers are important. In fact, it is up to seven times more expensive to get a new customer than it is to keep a current one. This is at odds with the fact that most marketing focuses on customer acquisition, instead of customer retention. Read More. . .
Restricting Upload Lists, and How it Protects Our Customers
Mar 2, 2017
A common question we get asked is if we provide text club subscribers to our clients. The simple answer is that we do not upload lists of subscribers, and this post will help you understand why it is in your best interest to follow proper opt-in procedures. Read More. . .
Mobivity Joins Early Access Program from Google to Enrich Mobile Messaging For Businesses Through RCS
Feb 24, 2017
We are proud to announce we have joined Google’s Rich Communication Services (RCS) Early Access Program. Read More. . .
The Pitfalls of Apps
Feb 21, 2017
When you hear things like “mobile usage has overtaken desktop computer usage,” and “people spend more time in mobile apps than they do watching TV,” it’s understandable why you might believe that apps sound like the ideal channel to market your restaurant. Read More. . .