Why Predictive Marketing is a Huge Opportunity for Business
Feb 15, 2017
Predictive marketing is an incredibly powerful tool. Simply put, it allows you to build more effective marketing campaigns by targeting your customers as individuals, instead of one general pool. Read More. . .
The Biggest Challenges Facing the Restaurant Industry
Feb 7, 2017
The restaurant industry is no stranger to struggle. As you might know, 59% of restaurants fail within the first 3 years. Due to tighter profit margins, lack of capital is an overarching problem that many restaurant owners face. Read More. . .
Personalized Marketing Through Measurement
Jan 31, 2017
The online world is oozing with personalization. Amazon, the world’s largest online marketplace, assumes that if you’ve bought a kettle, you might also be interested in a tea infuser. Shoppers crave this ease. Read More. . .
Bringing Big Data to the Offline World
Jan 25, 2017
When people hear the term “big data” they often associate it with the online world – and who can blame them? Read More. . .
The Power of Personalization in Three Dimensions
Jan 18, 2017
If you use the internet, you’re no stranger to personalization (whether you’ve realized it or not). Read More. . .
Restaurants - Launching Your App
Dec 2, 2016
Apps are pretty amazing. They deliver the weather, your favorite shows, and make it possible to throw birds at pigs without getting arrested. But they can do so much more than that. Read More. . .